Looking to go to market or find traction? I can help.

I've helped startup founders and innovators launch or grow 100+ products. My superpower is finding the right next question to ask to create focus & potency. I use that to help founders and innovators change the way they think, so they can go to market and find traction quickly — or fail fast trying.

Free resources

I’ve packaged my knowledge and experience into content and systems you can use to figure out the traction puzzle yourself.

3-2-1 Traction Newsletter

Every Monday morning, you’ll get one big idea from me, three curated ideas from others, and one thought-provoking question for you. Find traction for your startup — or fail fast trying.

Video Content

Check out my YouTube channel, where I post videos to help you level-up your traction-seeking startup skills.

Want an expert guide?

Let’s figure out the traction puzzle together through one of my programs designed specifically for first-time founders.

1:1 Coaching Sessions

Startups are really freaking hard, and you shouldn’t have to do it alone. I offer a few kinds of one-on-one sessions to help address the most challenging parts of the startup journey.

Traction Coaching Program

An exclusive program to help motivated founders launch and scale as fast as possible, using a combination of 1:1 coaching sessions & proven design thinking tools.

Let us facilitate

My team and I developed a proven process of taking products to market and finding traction. Let’s solve this thing together!

Traction Sprint

Let’s get our teams together in a room and use our battle-tested “Traction Sprint” process to find & test the best traction hypothesis for your startup for the moment — in one week, with real customers.