I’m JDM, and I help startups find traction — or fail fast trying.

I’m an instigator on something of a quixotic quest to fix entrepreneurship by challenging how we think about our craft.

Over the past decade, I helped startup founders and innovators launch or grow 100+ products. Those founders call me “the shredder of business models”.

I think that’s probably a compliment, but I choose not to validate that.

I like to say that I’m an instigator on something of a quixotic quest to fix entrepreneurship by challenging how we think about our craft. My superpower is finding the right next question to ask to create focus, clarity, and potency.

That’s the shredding of which they speak.

Because, fundamentally: traction isn’t a result. It’s a behaviour.

And I use that superpower to help startup founders and corporate innovators change the way they think, so they can go to market and find product-market-fit quickly.

Or, at least, fail fast trying.

And, to be honest, that’s a pretty good outcome, too.