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Like every fall, I’ve been spending more than 100 hours per month with aspiring founders who are just getting started with their idea. They all ask the same question: how do I get started? It’s time to demystify starting a startup.
Never build the thing before knowing where you’ll sell the thing. Lest you launch to crickets.
I spend a lot of my “free” time mentoring startup founders. This is why, and how.
I’ve been thinking a lot about the neglected art of innovation accounting, and how we just don’t talk enough about in our startup communities. So, here’s a quick overview of one of the central concepts. May it bring you immediate value.
In this email, I’m going to break down the why, what, and how of prototyping, and why prototyping is appropriate at *every* stage, from idea to scale. In other words, if you’re not prototyping, you should be.
Pain is tempered by a lack of urgency. Startups get pricing wrong and develop weak value propositions because they don’t understand this core concept.
I promised in my last issue to do a deep dive on pirate metrics with some tips and trips on how to find and optimize them. Well, here it is. Enjoy.
I am in the process of migrating older editions of this newsletter to my new site. In the meantime, you can read older posts on the archive.