hey friends 👋
I’m JDM (aka Josh David Miller) and I’m a traction scientist — I partner with pre-seed and seed-stage startups to turn assumptions into data, and data into product-market fit, using science. I run design sprints at The Right Box , I’m co-founder of the Traction Lab incubator, and I’m a content creator.
Check out my recent content below, or read more about me .
Recent Content
I write two weekly newsletters, co-host a podcast, and create content on LinkedIn, YouTube, Instagram and other places — all based around helping first-time founders launch sooner and scale faster with traction science.
These are four of my most recent pieces:
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This TAM is just a snort of hopium
Zero to Traction Podcast ·Listen now | A founder picks a number big enough TAM to look ambitious, slaps in their deck, and hopes no one asks where it came from. Three founder pitches. Three different flavors of TAM mistakes. And only one h
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The awareness trap: don't advertise to the 84% who won't buy
Traction Thinking ·This week in The Pivot: pouring money into Meta ads and brand content before you've found a single customer who'd actually pay — and calling it "building awareness."
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Do your investor updates secretly suck?
Zero to Traction Podcast ·Listen now | Vanity metrics don’t build conviction — they destroy it. Your investors see through the facade, and the silence where real numbers should be is louder than anything you actually wrote.
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You’ve identified your customer… now try finding one
Traction Thinking ·You’ve got a persona and an hypothesis, but no one to talk to. Here’s the four-step framework for finding your customers where they already are.