New podcast series!Zero to Traction: How first-time founders create companies that scale


I regularly share my knowledge on stage.

I love events where I can see insights and breakthroughs in real time. My favourite way? Workshops and cohorts where I can guide entrepreneurs in taking less and doing more. Here are a few recent examples.


How to design a winning business model

June 21, 2022 @ Startup Grind (Virtual)

No one invests in weak business models, and no successful business is built on one. Let’s talk about how how successful founders design their business models.

Cohort programs

Traction Thinking Prototyping Cohort

Oct-Nov, 2022 (Virtual)

A 5-week cohort program where founders find traction by creating a prototype, putting it in front of customers, and iterating — 4 times in 5 weeks.

Startup Challenge

Sep 23-25, 2022 (Sacramento, CA)

A 3-day cohort program where founders and aspiring entrepreneurs learn how to launch a new startup or find traction in an existing one — by doing it.

Traction Thinking Cohort

Aug-Sep, 2022 (Marysville, CA)

A 5-week cohort program where aspriring entrepreneurs co-create their businesses with their customers.


Facilitator, Startup Games

Nov 4-6, 2022 (Redding, CA)

A weekend-long event where aspiring startup foudners learn how to launch a new startup and find traction with real customers — by doing it.


Thinking in Design Sprints

July 13, 2022 @ Innovation Rodeo (Calgary, AB)

How startup founders can leverage design sprints (and design sprint thinking) to find traction — or fail fast trying.