hey friends 👋
I’m JDM (aka Josh David Miller) and I’m a traction scientist — I partner with pre-seed and seed-stage startups to turn assumptions into data, and data into product-market fit, using science. I run design sprints at The Right Box , I’m co-founder of the Traction Lab incubator, and I’m a content creator.
Check out my recent content below, or read more about me .
Upcoming Events
Every week, I host live office hours to help early-stage founders cut through the noise and get real traction. It’s fast, practical, and occasionally a little spicy — and I’m often joined by smart friends who bring their own sharp takes to your startup questions.
View all events →Recent Content
I write two weekly newsletters, co-host a podcast, and create content on LinkedIn, YouTube, Instagram and other places — all based around helping first-time founders launch sooner and scale faster with traction science.
These are four of my most recent pieces:
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Live Q&A at GEW!
Zero to Traction Podcast ·Welcome to the Traction Lab Podcast! We're consolidating brands, sharing why perfectionism kills startups, and explaining how to test ideas without building anything. Plus: fake doors, poker, & sandba
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🔀 Your price isn't the problem
Traction Thinking ·This week in The Pivot: You launch, they try it, they love it, and they don't buy. "It's too expensive", they say. But they're lying to you. It's not about the price at all.
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🔀 Why do customers who "love" your product refuse to pay?
Traction Thinking ·This week in The Pivot: 4.8 stars. Rave reviews. "Way better than competitors." Then crickets when payment is due. The problem isn't your pricing—it's who you're optimizing for.
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10x better isn't enough to win
Zero to Traction Podcast ·Being 10x better at one thing means nothing if that thing isn't important enough to your customers. Here's what actually matters when you're trying to get people to switch.